Posts Tagged ‘ Social Media ’

TechEd 2010: Outlook Social Connector – Deployment & Development Overview

<a href="http://communITy.bamboosolutions.com/cfs-file.ashx/__key/CommunITyServer.Blogs.Components.WeblogFiles/sharepoint-2010/JohnDurant.jpg”><img src="http://communITy.bamboosolutions.com/resized-image.ashx/__size/700×0/__key/CommunITyServer.Blogs.Components.WeblogFiles/sharepoint-2010/JohnDurant.jpg” alt=”John R. Durant presenting at TechEd 2010″ border=”0″ style=”border:0;float:left;margin-top:2px;margin-bottom:2px;margin-left:6px;margin-right:6px;” />The final afternoon of TechEd began for me wITh Microsoft Senior Product Manager John R. Durant's spirITed session, Outlook Social Connector: Deployment and Development Overview.  John was easily the most engaging speaker I saw in New Orleans this week, enthusiastically interacting wITh the audience throughout his presentation and showing his own enthusiasm by standing on chairs and speakers, at one point even leaping from a chair in the front row to the stage.  In short, John is a dynamic presenter, and if you ever get the chance to see him speak, I highly recommend doing so.

Outlook Social Connector (OSC) brings people-centric data views into Outlook, or, as John put IT, OSC is about "bringing Personal Information Management (PMI) into Outlook."  And since IT's connected to SharePoint, OSC "can pull data from wherever Windows Desktop Search (WDS) can search," but that's not all.  One of the sexiest features (and certainly the one guaranteed to get the most press) is that IT's also possible to pull feeds from social sITes such as LinkedIn and MySpace (wITh Facebook already announced as coming soon) into Outlook via the OSC…but even that's not all.  Since OSC uses an open API, you can also create your own provider, and this was the focus of John's presentation. 

There are a couple of ITems of note worth mentioning before I jump into the demo material:  John explained that OSC ships wITh Office 2010, but the OCS core engine is <a target="_blank" href="http://www.microsoft.com/downloads/details.aspx?FamilyID=c87e257c-d76f-4785-a09b-af36babd6e32&displaylang=en#instructions" tITle=”Outlook Social Connector 32 bIT (February 2010 Beta) instructions for Outlook 2003 and 2007″>also available for Outlook 2003 and 2007; and OSC is not dependent on Exchange 2010.

In his demo, John explained that if a social network doesn't make an API available, IT's not possible for OSC to pull a feed, but since LinkedIn is one of the networks which does make ITs API available, John demonstrated their feed in the People Pane in Outlook 2010, showing that an update had made to a LinkedIn connection's profile.  John showed the location of the People Pane button/icon in the Outlook Ribbon (IT's one of the options under the View tab) which is where the controls for the management of your People Pane live.  Similarly, in the Account Settings area, you'll be able to see which social networks you currently have installed.

In response to a question regarding storage of the feed data from a member of the audience, John explained that "Not all social networks allow you to download their feed information and store IT locally."  LinkedIn does allow local storage/caching of the feed data, however, and as John explained, that information is stored in a folder that's hidden by default in Outlook.

Regarding extensibilITy of OSC, John stated that: the plan of record is that each social network implement ITs own OSC provider (here's LinkedIn for Outlook, and here's MySpace for Outlook); provider is a COM-visible DLL loaded by OSC add-in running in-Process wITh Outlook; and to wrITe a provider, use any development tool that can create a COM component DLL.  OSC interfaces in version 1.0 include: ISocialProvider, ISocialSession, ISocialProfile, and ISocialPerson.

John explained that the "more challenging part is getting the feed information, parsing that information then giving IT to the OSC engine … that's the bigger challenge for you [developers]."   John moved on to a demo of how to create a test provider, and strongly recommended the detailed reference documentation authored by Randy Byrne for MSDN, Developing an Outlook Social Connector Provider for Outlook 2010, Outlook 2007, and Outlook 2003.  John also recommended the Outlook Sample: Outlook Social Connector Provider (also on MSDN) which includes several provider templates (in C++, C#, and Visual Basic). 

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Social Media Minute: Facebook Gets Flickr’d, @BPGlobalPR Comes Clean

Social media moves so fast, IT’s hard to keep up. Here are the week’s top stories in scan-friendly format:

  • Share Flickr Photos on Facebook
  • Parody BP TwITter Account Told to Identify Themselves
  • Facebook Wants You to Add More Friends
  • Vocus Acquires Help a Report Out

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Baking Social Interfaces Into Your Design

The history of social interface design can be divided into two periods: Before Flickr and after Flickr. In the first period, any social interface functionalITy was added as an afterthought to the design—something to layer on top of the core functionalITy. In the after Flickr period, teams were now considering social components as core to their design’s value.

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Attensity & Biz360 ‘Open Up the Enterprise’ with Social CRM

<img alt="AttensITy & Biz360 ‘Open Up the Enterprise’ wITh Social CRM” width=”148″ height=”47″ src=”http://www.cmswire.com/images/attensITy_logo.JPG” />Semantic analysis company <a href="http://www.attensITy.com/en/index.php”>AttensITy just rolled out the red carpet via the acquisITion of social media monIToring solution provider Biz360 in order to welcome us all to what the’re calling the "Open Enterprise."  

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Week in Review: Making Money with OSS, SharePoint 2010 Sought for Collab and SoMe

This week in the CMS industry (don’t start the acronym war on me), we saw WCM vendors change jobs to become analysts and continued sparks (or flames for some) around the (seemingly never-ending) debate on whether WordPress is a CMS.

I once said that WP is a web publishing tool in my books. Gilbane’s Scott Liewehr (@sliewehr) weighed in on the current round of the debate saying:

I don’t think of WordPress (WP) as a WCMS, but that’s just me. I’m happy to call it a blog publishing application, or even a web publishing system, but having worked in the content management industry for over ten years as a practitioner, consultant and analyst, I have a pretty clear understanding of what a WCMS is…at least in my own mind.

Laurence Hart (aka @piewords) summed it up well:

You know, there is a lot of things that I can do to manage content using Microsoft Office, and nobody will call it a CMS.

Just like with selecting wine, there’s no best wine (or best CMS, for that matter) — massive, exuberant, tannic Cabernets will probably not go well with delicate fish like flounder. But there’s just the right one to go with what’s on your dinner plate.

In other news in the world of Web CMS and Enterprise CMS:

Editor’s Picks

Most Popular Articles

These articles were what you fancied most this week, according to Uncle G’s analytics data.

Polls and Your Votes

With the release of SharePoint 2010 looming, we were curious to know what your plans were — if you had any at all — in regards to implementing the next version of Microsoft’s business collaboration platform. Our poll revealed that while many of you are not in a SharePoint frame of mind, those that are seem focused primarily on its collaboration and social media capabilities.

<a rel="permalink" href="http://www.cmswire.com/cms/document-management/poll-results-sharepoint-2010-implementations-focused-on-collaboration-007129.php" title="Poll Results: SharePoint 2010 Implementations Focused on Collaboration”>Poll Results: SharePoint 2010 Implementations Focused on Collaboration

Also, check out our previous polls:

Content Management Jobs

Here’s what’s been brewing lately in the CMS jobs and careers field. Both seekers and employers, catch the best fish of the season on our content management job board.

Featured Jobs

Traveling or Virtual, There are Events to Attend

Wondering how to spend your time in the next few weeks or months? Attend a conference, or maybe just a webinar or two. Have a look at our Industry Events Calendar to see what’s happening in your area.

Featured Events:

 

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Social Media Minute: Yahoo Mail Integrates Facebook, Google in Trouble with Privacy Police?

Social media moves so fast, it’s hard to keep up. Here are the week’s top stories in scan-friendly format:

  • Foursquare Posts Dramatic Growth
  • Google and Privacy Concerns May Affect AdMob Deal
  • Facebook Lands Inside Yahoo Mail
  • Can Twitter Be A Sustainable Business?

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Listening to Your Customer Through Social Media

One of the most important steps to take before speaking to your customers through your web content is learning what they want, and what opinions they have about you and your competition.

But what if you don’t have the budget to pay for expensive research data or conduct focus groups? Targeted market surveys can cost up to $10,000 to reach a sample of just 1,000 people.

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Social Media Minute: Location-Based Services Gone Wrong, Moving Towards Siteless Internet

Social media moves so fast, it’s hard to keep up. Here are the week’s top stories in scan-friendly format:

  • When Location-Based Services Go Wrong
  • Twitter’s Affect On News and Media Sites
  • Facebook Surpasses Google in U.S. Traffic
  • A Siteless Web?

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SocialFest: Building Enterprise 2.0 Apps on SharePoint

In a continued effort to extol the virtues of the upcoming SharePoint 2010 (news, site) platform, Microsoft created a special competition for seven startups in their BizSpark program. The competition? In one week create an Enterprise 2.0 solution on the SharePoint 2010 platform. Here are the results.

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Social Media Minute: The Rise of Mobile Social Networking, The Decline of Active Twitterers

Social media moves so fast, it’s hard to keep up. Here are the week’s top stories in scan-friendly format:

  • Facebook Name Largest Mobile Social Network, With Twitter On Its Heels
  • Very Few Use Their Mobile To Browse the internet
  • Social Networking Use Up 82%
  • The Typical Twitter User Isn’t Very Active

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